Consistency in Lighting, Poses and Background for Corporate Portraits

Business headshot with digital background

Business headshot with digital background

The marketing team may need images of the people who make up a company for various purposes, including websites, brochures, and presentation slides. Some companies may request that staff submit their images. This approach may lack consistency and sometimes even a massive difference in quality between the different pictures. Low-quality images can make your brand look cheap.

Before after of business headshot with background changed to maintain consistancy

Before after of business headshot with background changed to maintain consistancy

A possible solution would be to hire professional photographers locally and provide a style guide to follow. Digital backgrounds can be created and used to ensure consistency across images coming from different photographers.

Darren Francis
Managing Director of Creative Brew.
www.darrenf.com
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Is the Background Used in Your Corporate Portrait Perfect White?